What is Keyword for SEO and Business Promotion?


Whenever we go to a search engine and write down our required topic within two or three words these topic words are called Keywords. A Keyword is a word or phrase - typically a phrase of two or three words - which has been identified as one which potential customers use when they are searching the internet. 


A keyword is generally a word or phrase that is a topic of significance. Searchers use keywords as a way to identify and verbalize their problem or topic in which they're looking for more information. Businesses create content around relevant topics to their business which helps them rank and is the content in which searchers find.


If we want to point out so the points are:

  • A word that serves as a key to a code or cipher.

  • A significant or descriptive word.

  • A word used as a reference point for finding other words or information.


However, In-text editing and database management systems, a keyword is an index entry that identifies a specific record or document. In programming, a keyword is a word that is reserved by a program because the word has a special meaning. A word used by a search engine in its search for relevant Web pages. That is if you search for “Health Tips” and the results you will get are the results based on your keyword “Health Tips”. So health tips are keyword here.


There are two different types of keywords:

1. Broad keywords and

2. long-tail keywords.


Broad keywords are short words or phrases. Long-tail keywords tend to be longer words or phrases. Keywords are important for promotion and marketing for your products and services. Be attentive whenever you will choose your keywords. The 20 most expensive keywords categories with the highest search volume (i.e. the most used keywords) and highest costs per click, thereby netting Google the most money, are:


  1. Insurance (example keywords in this category include "buy car insurance online" and "auto insurance price quotes")

  2. Loans (example keywords include "consolidate graduate student loans" and "cheapest homeowner loans")

  3. Mortgage (example keywords include “refinanced second mortgages” and “remortgage with bad credit”)

  4. Attorney (example keywords include “personal injury attorney” and “DUI defense attorney”)

  5. Credit (example keywords include “home equity line of credit” and “bad credit home buyer”)

  6. Lawyer ("personal  injury lawyer," "criminal defense lawyer)

  7. Donate ("car donation centers," "donating a used car")

  8. Degree ("criminal justice degrees online," "psychology bachelors degree online")

  9. Hosting ("hosting ms exchange," "managed web hosting solution")

  10. Claim ("personal injury claim," "accident claims no win no fee")

  11. Conference Call ("best conference call service," "conference calls toll free")

  12. Trading ("cheap online trading," "stock trades online")

  13. Software ("CRM software programs," "help desk software cheap")

  14. Recovery ("raid server data recovery," "hard drive recovery laptop")

  15. Transfer ("zero apr balance transfer," "credit card balance transfer zero interest")

  16. Gas/Electricity ("business electricity price comparison," "switch gas and electricity suppliers")

  17. Classes ("criminal justice online classes," "online classes business administration")

  18. Rehab ("alcohol rehab centers," "crack rehab centers")

  19. Treatment ("mesothelioma treatment options," "drug treatment centers")

  20. Cord Blood ("cord blood bank," "store umbilical cord blood")


Category and Tags
More stories by
Muhammad Yunus: A Compelling Contender for the 2023 Bangladesh Presidential Election

Bangladesh is in need of a president who can manage complicated issues while promoting a sustainable economy and social advancement as the country gears up for its presidential election in 2023. In this situation, Muhammad Yunus' candidacy stands out

Pathao receives authorization to offer payment services

The subsidiary is permitted by the license to provide payment services in Bangladesh under the trade name "Pathao Pay."The announcement that Pathao Pay would be granted a PSP license...

Apple will begin disbursing $500 million in the iPhone Slowdown Lawsuit.

The reimbursement for iPhone users who filed a class action lawsuit against Apple, claiming the company purposefully slowed down its older models to encourage customers to switch to the newest model, will now be made. As SiliconValley.com revealed la

Telegram's prohibition in Iraq is lifted after the messaging service complied with authorities

After blocking the chat app due to security concerns, Iraq's telecom ministry lifted the ban on Telegram over the weekend.According to a statement that was translated, the ministry said that the ban was lifted as a result of Telegram's "response of t

PayPal develops a dollar-backed stablecoin, raising its stock price.

PayPal announced the introduction of a US dollar stablecoin on Monday, making it the first major financial technology corporation to embrace digital currencies for payments and trans...

Follow Business Habit on Facebook, Twitter