Business Habit ⋅ @businesshabit ⋅
Jan 18, 2022
Walmart, the world's largest retailer, is preparing to join the augmented and virtual reality-based metaverse. Some of the company's recent trademark applications suggest that they are also going to work with non-fungible tokens or NFTs and cryptocurrencies. News CNBC.
On December 30 of the outgoing year, retailer giant Walmart applied for a number of trademarks. The applications clearly indicate that the company plans to sell electronics, toys, utensils, clothing, home decor equipment, etc. as virtual products. Buyers will be able to use digital currency to purchase these virtual products and will have an NFT trading facility on the same platform, the application said.
Another application also states that there will be training on physical fitness and health and nutrition through augmented reality (AR) and virtual reality (VR). The company has also applied separately for the use of its own name and logo in the AR and VR systems.
According to another Bloomberg report, Walmart has applied for three trademarks - Verse to Home, Verse to Carb, and Verse to Store. The names suggest that the company may be moving towards establishing virtual shopping. A search on the US Patent and Trademark Office's website for 'Walmart Connect' reveals Walmart's trademarks.
In August last year, the company issued a recruitment notice for the appointment of a cryptocurrency specialist. Through this, the interest of the organization to join Metaverse is clearly understood.