What Is Brand ?


There is a spectrum of opinions here, but in my view, marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results: “Buy our product because it’s better than theirs.” (Or because it’s cool, or because this celebrity likes it, or because you have this problem and this thing will fix it, etc.) This is an oversimplification, but that’s it in a nutshell.


Branding should both precede and underlie any marketing effort. Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is the communication of characteristics, values, and attributes that clarify what this particular brand is and is not.


A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say “buy me.” Instead, it says “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”


DEFINITION of 'Brand'

A distinguishing symbol, mark, logo, name, word, sentence, or a combination of these items that companies use to distinguish their product from others in the market.


What is BTL ACTIVITY?

Below the Line uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. than Above the Line strategies. These may include activities such as direct mail, public relations, and sales promotions for which a fee is agreed upon and charged up front.


What is Brand Activation?

It's about engaging consumers at an emotional level and driving them to take action.

Brand Activation a relatively new "term" in the industry, there is much debate around the exact definition of Brand Activation. It's pretty simple really; it's all about bringing the spirit of brands to life.

The objective of Brand Activation is to make brands active in their markets, building their reputations along with results. Most fundamentally, brand activation contributes to creating trust between the customer, the society, and the brand (i.e. company). And trust is one of the key factors to create loyalty between consumers and brands.


Category and Tags
More stories by
Why central banks are now buying the most gold in 80 years

Gold for dollars. This is exactly what the central banks of many countries around the world are doing right now. These countries were looking for ways to reduce their dependence on the United States. They think the safest way is to leave the dollar a

Elon Musk created his own artificial intelligence company

Various AI projects are not new to Musk. He was also the co-founder of OpenAI, the company that owns ChatGPT. However, Musk left the company about a decade ago. American billionaire Elon Musk, who has been openly cri...

London Buses to Carry ‘Praise Allah’ Adverts During Ramadan

As part of a campaign by the largest Muslim charity in Britain to aid Syrian civil war victims during Ramadan, buses will show advertisements thanking Allah. According to the London Evening Standard, Islamic Relief expressed the hope that the posters

Some of Twitter's source code is available to the public.

Twitter made portions of the computer code that determines how the social media platform promotes material available to the public. This gave users and programmers access to the algorithm's inner workings and the chance to suggest changes.In a blog p

How To Clean Paper Money

Paper notes are prone to being dirty, stained, or discolored over time, whether they are significant papers, old letters, or priceless treasures. To...

Follow Business Habit on Facebook, Twitter